Northstar Dental
Form submitted · CRM received
Healthy42s
Did the lead actually arrive in the CRM?
Tnova is a lead reliability monitor for PPC and lead generation agencies. It uses a real browser to submit a unique synthetic lead through a client’s website form, then checks whether that contact appears in the connected CRM. If the form succeeds but the CRM never receives the lead, the agency is alerted.
30 days free · Payment details collected at checkout · Cancel before trial ends
Lead deliveryPortfolio health
Illustrative checkLast scheduled checks3 client forms
CRM received2 / 3
Weston Legal
Lead arrived · tracking incomplete
Warning58s
Harbor Home
Form submitted · CRM not received
Critical2×
Your website can be online while leads disappear.
Uptime can confirm the page. Analytics can confirm a submission. Tnova confirms whether the lead reached the CRM.
Website onlineForm submittedThank-you pageCRM missing lead
See the exact moment delivery breaks.
A deterministic timeline shows what succeeded, what failed, and why the agency was alerted.
Two misses. One confirmed incident.
Weston Legal · Contact form
- Synthetic lead submitted
- CRM contact not found
- Automatic retry
- CRM contact not found
- INCIDENT OPENED
- Email alert sent
Lead delivery failure
The website was online. The form submitted successfully. The CRM never received the contact.
Why the check is trustworthy.
Real form behavior, explicit rules, and safe synthetic identities keep the signal operationally useful.
Start with the coverage your agency needs.
30-day free trial. Payment method required. Cancel before your trial ends to avoid being charged.
Agency
USD 49/ month
Three actively monitored lead flows with priority alerting and setup help.
- 3 active lead flows
- Every hour form-to-CRM monitoring
- Standard reports and standard history
- Priority alerting
- Concierge setup help
Monthly subscription with an eligible 30-day free trial starting through Paddle Checkout. Payment method required. Automatically renews monthly unless canceled. Cancel before the trial ends to avoid the first charge, or before the next renewal to avoid the next charge. By starting your trial, you agree to the Terms of Service and Refund Policy.
Starter
USD 19/ month
One actively monitored lead flow with hourly monitoring.
- 1 active lead flow
- Every hour form-to-CRM monitoring
- Standard reports and standard history
Monthly subscription with an eligible 30-day free trial starting through Paddle Checkout. Payment method required. Automatically renews monthly unless canceled. Cancel before the trial ends to avoid the first charge, or before the next renewal to avoid the next charge. By starting your trial, you agree to the and .
From real form to one deterministic answer.
The mechanism stays simple enough to audit and strict enough to trust when a client asks what happened.
Submit the real form
A real browser follows the same authorized form journey as a prospect and sends a clearly tagged synthetic lead.
Verify CRM arrival
Tnova looks for the matching contact in the connected CRM and records the delivery evidence.
Retry, then alert
One miss triggers a retry. Two consecutive delivery failures open an incident and alert the agency.
Questions before you start.
Four operational details teams usually want to confirm.
What does Tnova check?+
It submits a synthetic lead through the client’s real website form and verifies that the contact appears in the CRM.
Will synthetic leads pollute my CRM?+
Synthetic contacts use a unique test identity and are clearly tagged for review and cleanup.
What happens if the site has CAPTCHA?+
Recording and runs stop. Tnova reports a configuration issue and does not bypass CAPTCHA.
When do you alert the agency?+
After two consecutive business failures. A single CRM miss triggers a retry, not an incident.
Know before your client does.
Monitor real lead delivery from website form to CRM.